About Us

iDive Florida is a local dive shop owned by Kenneth Dyal, an active NAUI Instructor & Divemaster for Disney's Dive Quest.

Ken started diving at the age of 16 in 1998, then began working as a Divemaster at Disney in 2005, while continuing to do freelance graphic design & animation.  His wife had to take a job transfer to Jacksonville, so they packed up and moved to Saint Augustine in early 2009.

In April 2009 Ken started teaching scuba lessons at the Conch House pool in Saint Augustine, with his own home's outside room and garage converted into a classroom and gear storage area.  Word got around that great dive training was available at a great price, and course attendance skyrocketed.  Flagler College, Marineland, and many other notable, local staples of Northeast Florida became regular customers.  At that point it was time to make the move to a full-service retail dive shop, offering everything a diver needs.

Perhaps even more importantly, many volunteer staff have helped build iDive into the dive shop it is today.  From marketing to pulling all-nighters getting dive shop opened, they made it happen. 

From Flagler Alumni, local attorney, to St Johns County Marine Rescue & Paramedic Trainer, we have a diverse and qualified training staff. 

A great energy with people who want to be there are what make iDive unique.  Even Monster X Tour microphone MCs (and parents to boot) are active Scuba Instructors with iDive.  For fun and to stay in the industry loop, Ken himself still works as a Divemaster on Disney's Epcot dive programs, making the trip to Orlando once a week (although he admits it's mainly just for fun!).

iDive truly started from the ground up, and now has more (and higher) reviews online than any other dive shop from Palm Coast up through Jacksonville!  Not only that, we have an EXTREMELY active social media communication & now even have our own Free App!
  • Highest rated & most reviewed on any major search engine.
  • Most diverse and qualified staff, not to mention talented.
  • Dive shop boutique is located right on A1A, in the heart of everything Saint Augustine is famous for.
  • Perfect safety record.
  • Extremely active and engaged social media.
  • Cutting edge communication:  From apps to in-store iPads, we are always trying to make it easier to dive!

Download our App, check reviews, & ask around!  We have the best scuba classes, at the best prices, always.

We hope to see you in our dive shop, speak with you online or better yet, go diving with you very soon!

Thanks for taking a few minutes to read our history.

What are you wading for?